👩⚕️Hard
Dr. Sarah Chen
Internal Medicine Physician
Physician OfficeEvidence-driven, time-pressed, and skeptical. Demands clinical data and asks hard questions about study methodology.
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Pitch Practice Simulator
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8 personas
💼Medium
Jennifer Walsh
MedSpa Owner & Founder
MedSpa / AestheticsBusiness-minded and ROI-focused. Wants to know how your product grows her revenue and differentiates her practice.
🏥Very Hard
Marcus Thompson
VP Supply Chain / VAC Chair
Hospital SystemProcess-oriented gatekeeper who controls all vendor approvals. Requires formal proposals, health economics data, and clinical champions.
🔬Medium
Dr. Michael Reeves
Longevity & Functional Medicine MD
Longevity / Wellness ClinicScience-forward and entrepreneurial. Runs a cash-pay practice and wants cutting-edge, evidence-backed solutions that fit a longevity protocol.
📋Medium
Patricia Gomez
Practice Office Manager
Physician Office GatekeeperThe gatekeeper. Protective of physicians' time and focused on operational impact — billing, workflow, and staff training.
🌿Easy
Amanda Price
Director of Wellness Programs
Wellness / Integrative Health CenterMission-driven and collaborative. Budget-conscious and needs board approval for larger purchases. Responds to outcome data and mission alignment.
👨⚕️Easy
Dr. James Park
Early-Career Physician (2 yrs out)
Physician OfficeOpen and eager to learn, but cautious about decisions without senior physician approval. Price-sensitive and influenced by peers.
🛡️Very Hard
Robert Kline
Practice Administrator
Multi-Specialty Group25 years in healthcare administration. Has seen every sales tactic. Default answer is 'no' — but respects reps who don't fold under pressure.